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Use cases

What are you trying to find out?

The same instrument answers all of these: one crawl of your site, and the questions your buyers put to the AI engines. Start wherever your problem is.

  • Be named when your buyers ask

    Marketing lead

    Your buyers ask ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews who to use before they ask you. See which answers name you, which name a competitor instead, and the specific reason it is not you.

    Free to run on your own domain, in about two minutes.

  • See where your visitors' data goes

    Compliance, security, and the partner who signs it off

    Which organisations receive a visitor's data before anyone agrees to anything, which country they sit in, and what loads on one page view with no consent clicked. It reports what is there. It is not a compliance assessment and does not pretend to be one.

    Your domain never goes to a commercial data broker: the lookups run against a local copy of the internet registries.

  • Make your pages readable to the engines

    Marketing lead, and whoever owns the site

    AI answers are built on what search engines can already read. This is the technical layer underneath AI visibility: whether an engine can reach the page, parse it, and quote it.

    It found a robots.txt rule on this very site that was blocking our own services page from every AI crawler. We fixed it the same morning.

  • See which competitor is winning your answers

    Marketing lead, and whoever owns the category

    When an engine answers a question your buyer asked and names somebody else, the useful information is who, on which questions, and on which engines. Not a share-of-voice score: the actual names, against the actual questions, so you can read the answer they won with.

    Runs on every audit. The rival names come out of the answers themselves, not from a list we guessed at.

  • Know whether you are cited, or only mentioned

    Content lead, and anyone reporting on traffic

    These are different outcomes with different causes and different fixes. Being named is reputation: the engine knows who you are. Being cited is traffic: the engine sends the reader to your page. A brand can be named constantly and cited never, and the work to fix each one is not the same work.

    Both are counted separately on every run, per engine, from the citations in the answers.

None of these ends with a report

Finding the problem is the cheap part, and it is where most of this work stops. Each of these carries on into the same four steps, and the last one is the step the rest of the industry leaves out.

  1. 01

    Find

    The questions your buyers actually ask, and the pages you have to answer them.

  2. 02

    Measure

    What the engines say today, and what your pages send, name and expose.

  3. 03

    Fix

    Page by page, against real URLs, with the current state beside the proposal.

  4. 04

    Prove

    The same instrument re-runs and shows what moved. A fix that changed nothing is visible.

Not sure which one you need

Most people start with the audit, because it is the one that tells you whether any of this is a problem for you yet.