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Finlayson
Finlayson

The platform

Find. Measure. Fix. Prove.

Ask ChatGPT how to find a qualified accountant and it names ICAEW, ACCA, AAT and Yell. It does not name a single accountancy firm, and neither do Google's AI Overviews or Perplexity, checked on 10 September 2026. These four steps are how that changes, and the fourth is the one most of this industry leaves out.

  1. 01

    Find

    Every question your buyers actually put to the AI engines, not a capped sample of a few hundred. The whole set is the difference between a survey and an inventory, and it is why the questions that matter to your business are in it rather than the ones that fit a plan.

    Discovery produces the questions.

  2. 02

    Measure

    What five engines answer today: who they name, who they cite, and who gets named instead of you. One crawl of your site produces the technical read and the data-sovereignty read at the same time, so the two can never disagree about what your pages do.

    The questions produce findings.

  3. 03

    Fix

    Page by page, on the pages you actually have: what to answer, what to remove, what schema to carry, what to stop loading. Every proposal sits beside what the page says today, so you approve a change rather than receive a document. We draft it, a person proofreads it before you see it, you approve it, and then either we apply the change or hand you the copy for your own team to publish. Nothing goes live on your site without your sign-off.

    Findings become changes against real URLs.

  4. 04

    Prove

    The same measurement, re-run, showing what moved. A fix that changed nothing is visible, which is the entire reason to measure before as well as after. This is the verb most of this industry leaves out, and leaving it out is what makes the rest unfalsifiable.

    And the instrument runs again.

What it runs on

The loop is only as good as what it has read. These are counts of work actually done, not estimates of reach.

9.6 million
words of AI answers read
204,422
citations analysed
23,976
distinct domains seen cited
5,623
questions monitored, across five engines

Aggregated across engagements since 10 May 2026, counted on 8 September 2026. A check on your own site reads one page load and keeps nothing beyond the domain.

Ways in

Whichever question brought you here, it is the same instrument underneath.

  • Be named when your buyers ask

    Marketing lead

    Run the audit

  • See where your visitors' data goes

    Compliance, security, and the partner who signs it off

    Check a page

  • Make your pages readable to the engines

    Marketing lead, and whoever owns the site

    Check the technical layer

  • See which competitor is winning your answers

    Marketing lead, and whoever owns the category

    See who is named instead

  • Know whether you are cited, or only mentioned

    Content lead, and anyone reporting on traffic

    Check both

Start where your problem is

The audit is free and runs on your own domain. It is also the first reading of the loop above, which is why the second one can show you what moved.

Run the audit